Disney is arguably the best known name in the mom space, the brand that just about every blogger or influencer strives to partner with at some point in their journey.
What makes Disney just so magical is its unique ability to make you feel like a kid again, to capture that wonder, that excitement that anything can happen, that something unique and special is right around the corner. Before having kids, I liked to visit Disneyland 1-2x a year to relive this experience, go on the rides, eat churros, throw on some Mickey ears and be in a mini-paradise.
I could not wait to have kids and take them to Disneyland, to experience the parks through their eyes. Since I live within an hour’s drive away, we try to frequent the park every few months for a day of fun. While my son was often overwhelmed at Disneyland as a baby and toddler (more about that in another blog post), my daughter cherishes every single moment.
She’s my Disney baby, and together, we share a love of carousels, churros, any toy that lights up, and have the same favorite ride, It’s A Small World.
So when Disneyland *invites YOU* to come and enjoy the park for a special day, treats you to perks like Fast Passes, stuffed animals, magic wands and more, well, you kind of feel like you are floating on pixie dust. There’s just something extra special that happens when you get the email that you have been hand-selected to attend this magical day.
Now I know what you are wondering, how do you get invited to Disney Social Media Moms?
First let me share a little about what happens during the Disney Social Media Moms Conference. Food and coffee, because no meeting of moms can ever be complete without coffee.
Surprises delight, like special appearances at this year’s August Disneyland Resort conference by Ginger Zee (who I have a massive girl crush on) and Tiffani Amber Thiessen.
Informative content, learning about blogging secrets, how to make the best videos from your phone (download WeVideo and Magisto) and how to take better pictures using your phone.
Characters always make an appearance. And you get to learn new things first, like seeing the first *ever* trailor for Disney’s new animation movie Moana along with a behind the scenes journey into the making of the film.
I have some news for all moms of little girls: get ready for all things Moana. She’s a brave, adventurous and determined heroine in a story based in the South Pacific with beautiful music with drum beats, ocean adventures, and lots of folklore.
Now how do you become a Disney Social Media Mom?
There is no magic answer. But, these are the things I would recommend to get on Disney’s radar:
Just because you are brand new, does not mean you cannot score an invite. And just because you are the top mom expert in the country does not mean you will score an invite. Remember what I said above and don’t compare. They have 175-200 invites for their largest conference of the year in May, so naturally that excludes a LOT of people. Please do not take it personally.
I was invited in 2015 and not invited in 2016. I was featured in a story by Reuters about Disney Social Media Moms in 2014 that was featured worldwide! But the next year, for whatever reason, I was on the list.
Now, with Harper’s love of all things Disney, is the perfect time for us to go. In 2015, I only took Grayson, my business partner and her daughter. Grayson doesn’t like really loud noises (it’s better now, but we had to go inside for every fireworks display that year), he doesn’t like rides that go up and down, and has other sensory challenges at the Disney Parks.
Do I hope to score an invite to 2017? Of course. But I do press / media invites for events and you know what, there is always a random element to them. A few weeks ago, I launched a new high-end stroller for a brand, and the day before the event, another influencer asked me if she could take someone who *should* have been invited. She just wasn’t by accident. Things happen. PR invites are not an exact science. I have a HUGE list, and have to pick and choose, and sometimes I accidentally overlook a name, or one name stands out for some reason.
The point of this is just to say, you cannot take ANYTHING in social media personally. It’s not personal. Stay positive, be yourself, do a good job, and good things are going to happen for you. I promise!